How
Roast and Toast
Brewed
Brewing the Perfect Strategy:

At Viral Bug, we believe that great marketing is brewed with creativity, strategy, and data-driven insights. For Roast n Toast, our mission was clear:
expand reach, boost engagement, and do it all with exceptional cost-efficiency. Over just 90 days, we achieved
a 64.2% increase in reach & 62.2% boost in engagement, while spending 97% less than typical campaigns.
Pouring Measurable Results:

We reached 13.3 lakh unique accounts in just 90 days, reflecting a 64.2% increase in reach.
Our content achieved 27,20,000 impressions, marking a 64% growth since before April.
99.9% of that reach came from non-followers, showcasing strong organic visibility.
We gained 438 new followers, bringing the total to 5,700.
9.3k accounts engaged with our content, showing a 62.2% increase over previous months.
Our secret? We crafted smart

Story-driven content that captured attention and kept it.
We focused on organic growth, leveraging engaging Reels, customer testimonials, and local influencer partnerships.
We tapped into community voices with User-Generated Content (UGC), building trust and boosting brand visibility.
Blending Strategy

Our strategy didn't just focus on visibility; it was about meaningful connection.
Our campaign for Roast n Toast proved that with the right strategy and a dash of creativity, you can break records without breaking the bank.